YouTube Statistics 2022 [Users by Country + Demographics] (2024)

For sharing videos oradvertising, there exists no other platform as rewarding as YouTube on the planet now. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos.

Video marketing dominates the content marketing industry today. YouTube, the pioneer video sharing platform and the second largest search engine, experienced a 4.9% growth rate in 2021 according to SEMrush statistics. In 2022, the number of YouTube viewers is expected to hit 210 million in the US alone! As videos continue to impress and engage customers, we are anticipating some amazing things from YouTube in 2022.

Features introduced by the platform in 2021 such as Shorts, Live streaming, Chapters, Premieres and Community Tab encourage content creation and will certainly attract more users. As 2022 progresses, we are definitely seeing a positive rise in the number of YouTube users and subscribers. The likes and shares received by the diverse content uploaded on this platform is astounding. Let us explore the YouTube user statistics for 2022 and try to gauge its relevance in present times.

Table of Content

  • Interesting YouTube Statistics

  • Basic Facts About YouTube

  • The Second Most Popular Social Media Platform in 2022

  • Daily Active Users on YouTube

  • Monthly Active Users on YouTube

  • YouTube Users by Year

  • YouTube User Engagement

  • YouTube Demographics

  • YouTubeUsers by Country in 2022

  • YouTube Penetration

  • Mobile YouTube Statistics

  • Top 10 YouTube Channels Revenue

  • Top 5 YouTube Channels

  • Top 5 YouTube Celebrities

  • Conclusion

  • Frequently Asked Questions

Interesting YouTube Statistics

  • According to Statista 2022, over2.6 billion people worldwide use YouTube once a month.

  • India has the most YouTube users in 2022, estimated at467 million.

  • Technically, YouTube is the second-largest search engine, after Google.

  • YouTube’s global advertising revenues in 2021 were estimated to be around $28.84 billion.

  • With 213 million subscribers, T-Series is the most subscribed YouTube channel.

  • In 2021, YouTube Premium and YouTube Music together have more than50 million subscribersaround the world.

  • YouTube is the second most popular social media platform.

  • Every day, people watch over a billion hours of video and generate billions of views.

  • Most YouTube users fall in the age group of 15-35.

  • More than 70% of YouTube watch time comes from mobile devices.

  • The male-female ratio of YouTube viewers is 11:9.

  • The top genre watched by YouTube users is comedy (77% users).

  • In 2020, the biggest advertiser on YouTube was Apple Inc, having spent$237.15 million.

  • YouTube accounts for around25%of global mobile traffic.

  • The percentage of OTT watchers consuming YouTube content is 94.5%.

  • 16.4% of YouTube traffic comes from the US, 9.2% from India, and 4.8% from Japan.

  • An average YouTube visitor checks nearly nine pages per day.

  • YouTube is the most used social platform for research purposes among B2B decision-makers with 50.9% users.

  • As of 2022, YouTube has more than 51 million active channels.

  • There are more than a hundred local versions of YouTube in over 80 languages.

  • Of the top 100 searches on YouTube, 20% are related to music.

  • 6% of Google’s ad revenues are created from YouTube.

  • YouTube is the second most popular platform for influencer marketing.

Here’s an infographic narrating the overall user statistics, mobile user statistics and user demographics of YouTube to help you make an intelligent decision.

Basic Facts About YouTube

YouTube has been a part of our lives since 2005, entertaining us with videos, ranging from web series to news, product reviews, music, movies, how-to videos, unboxing and vlogs, uploaded by individuals and organizations from various corners of the world.

In the year 2006, Google bought it from its founding fathers, Jawed Karim, Steve Chen and Chad Hurley for a whopping $1.65 billion.

Now, a decade and a half later, with 2.6 billion users, this video sharing site is the second most visited website after Google and holds a second position in Alexa’s global ranking of websites.

YouTube – The Second Most Popular Social Media Platform in 2022

When it comes to popularity, as a social media platform, YouTube ranks second and Facebook, first.

Check out the list of social platforms popular in 2022.


Users (Million)













FB Messenger






Seina Weibo
















Daily Active Users on YouTube

Daily active usersmeansthe number of YouTube users on any given day. These figures help us know how many people access YouTube daily as part of their routine.

  • YouTube hasover 122 millionactive users daily.

  • 1 billionhours of content is watched across the world every day.

  • 62%of YouTube users in the USA access the platform on a daily basis.

  • Everyminute, more than500 hoursof new content is uploaded into YouTube.

  • On average, a visitor spends14 minutes and 21 secondson YouTube every day.

Monthly Active Users on YouTube

Monthly active users means the number of YouTube users in a given month. Since only the logged-in users are counted, the actual figures can be higher.

  • YouTube has more than2.6 billion monthly active users.

  • YouTube Premium and Music together have more than 50 million subscribers in the world.

  • More than ¼ of the world’s population use YouTubeeverymonth.

  • Around half of the internet users around the worldhas access toYouTube.

YouTube Users by Year

Today, YouTube has taken the center stage as the main personal entertainment medium. YouTube users have been increasing by leaps and bounds since its launch, for reasons known and unknown. However, simply put, variety is the spice of life for consumers and YouTube rightly provides that. Take a look at the year-on-year YouTube user growth.




2.6 Billion


2.3 Billion


2.0 Billion


1.8 Billion


1.5 Billion


1.4 Billion


1.2 Billion


1.1 Billion


1.0 Billion


0.8 Billion

  • From 0.8 billion in 2012 to 2.6 billion in 2021, YouTube user growth has been tremendous in the last decade.A total of 1.8 billion new users were added to the YouTube user list.

  • YouTube content is currently viewed by more than 2.6 billion people.

YouTube User Engagement

User engagement on YouTube is reportedly high when compared to other websites like Facebook, Twitter and video streaming sites like Netflix. YouTube users consume over 1 billion hours of videos daily, which roughly equates to 5 billion videos. According to estimates, a user sticks to the platform for about 11 minutes and 24 seconds on average.

Looking at the frequency and volume of uploads, over 500 hours of video uploads happen every single minute on YouTube. This makes the platform a warehouse of videos with more than 5 billion videos shared so far. Every single visit that happens on YouTube is counted as 6.95 page views approximately.

YouTube is quite democratic in the sense that it offers its visitors the freedom to express their ‘likes’ and ‘dislikes’ for videos uploaded. The video that has garnered the most number of ‘likes’ so far is “Despacito” while “YouTube Rewind 2018: Everyone Controls Rewind” bags the credit of being the most-disliked video ever on the platform.

By the way, “Me at the zoo” was the first video that appeared on YouTube and it was uploaded in 2005.

YouTube Demographics

YouTube is home to all types of content. From tech news to entertainment and housekeeping ideas– you can find them all on YouTube. As a result, the user demographics of YouTube is diverse. Let’s break down the user demographics by age and gender to get a better idea of its popularity.

YouTube Gender Demographics

Considering the gender of the users, YouTube is more popular with men than women. Male users amount to 53.9% of the YouTube viewing population, while female users account for only 46.1% of visitors.

YouTube Age Demographics



18-25 Years


26-35 Years


36-45 Years


46-55 Years


56+ Years


According to the US internet population statistics, the 18-25 year age category makes up the largest visitor base of YouTube with 81%, followed by 26-35 years with 71%. 36-45 and 46-55 age groups come in third and fourth positions with 67% and 66% users respectively. The last place being given to the 56 year and upwards category with 58% visitors.

YouTubeUsers by Country in 2022

With local versions available in over 91 countries and 80 different language options to choose from, YouTube is the number one video-sharing platform in the world with more than 95% of the internet population using it.

Now, while looking at the number of YouTube users by country, it is evident that India tops the list. According to April 2022 statistics, India has the largest YouTube using population, with 467 million active users.

With 247 million users, the USA has the next largest user base for the platform. The other three countries that found a place in the 2022 top 10 list are Indonesia (third), Brazil (fourth), and Russia (fifth) with 139, 138 and 106 million users respectively. Japan comes in sixth place with more than 102 million users. Mexico has the seventh rank with 80.6 million users, followed by Germany (eighth) with 72.6 million users. Pakistan holds ninth place and Vietnam tenth place with 71.7 million and 62.5 million users respectively.

While looking at the top-performing countries, you can easily identify global diversity. All these countries saw a massive increase in users since 2013. Considering the gender of YouTube users, 53.9% of users in 2022 are males while females constitute only 46.1%.


Users(Data as of April 2022)


467 Million


247 Million


139 Million


138 Million


106 Million


102 Million


80.6 Million


72.6 Million


71.7 Million


62.5 Million

YouTube Penetration

According to 2022 YouTube statistics, Netherlands has the highest YouTube penetration with 95% of the population using the platform.

Here is a list of the top 10 countries with the highest YouTube penetrationin 2022:

RankCountryYouTube Penetration
#2South Korea94.0%
#3New Zealand93.9%
#6United Kingdom92.2%

Mobile YouTube Statistics

YouTube has become one of the most favorite platforms for watching interesting videos on the go. Almost every mobile phone (and browser) has got a YouTube application to keep their users engaged. Today, more than 70% of users access YouTube on their mobile devices. This is facilitated by the YouTube app, which, as of Dec 2018, has been installed on over 5 billion Android devices.

There are more than 1 billion mobile YouTube views happening every day and an average mobile YouTube viewing session spans more than 45 mins.

Top 10 YouTube Channels Revenue

YouTube offers a share of its advertising revenue to its content creators (or YouTubers). So, if you have interesting YouTube video ideas, know how to wield camera, and use YouTube video editing software, it is pretty easy tomake money onlinewith YouTube. There are hundreds of thousands of professional YouTubers today, earning a decent income from their channels. Here, we look at the top ten highest-grossing YouTube channels of 2020. (2022 data is not available, we will update it as soon as we get it).

No.ChannelsRevenue (2020)
#1Ryan’s World$29.5 Million
#2Mr Beast$24 Million
#3Dude Perfect$23 Million
#4Rhett and Link$20 Million
#5Markiplier$19.5 Million
#6Preston$19 Million
#7Like Nastya$18.5 Million
#8Blippi$17 Million
#9David Dobrik$15.5 Million
#10Jeffree Star$15 Million

Top 5 YouTube Channels

There are hundreds of thousands of YouTube channels created by both individuals and brands. Based on their subscriber following, the channel that comes first is T-Series (213 Million). YouTube Movies secures the second place with 150 Million subscribers, followed by Cocomelon with 133 Million subscribers. Set India takes the fourth position amassing 131 Million subscribers and Music channel, the fifth with 116 Million subscribers.

ChannelsSubscribers (Data as of April 2022)
T-Series213 Million
YouTube Movies150 Million
Cocomelon – Nursery Rhymes133 Million
SET India131 Million
Music116 Million

Top 5 YouTube Celebrities

YouTube has helped many a celebrity to grow and identify their fan base. The top five among them are Canal Kondzilla, a music video director from Brazil. He ranks top with 54,000,000 subscribers and 27,683,764,917 video views. Justin Bieber, the Canadian-born singer, is the next popular celebrity on the platform with 33,100,000 subscribers and 19,278,046,786 video views.

YouTube Statistics 2022 [Users by Country + Demographics] (7)

Ed Sheeran of the “Shape of You” fame, comes in third with 43,000,000 subscribers and 19,278,046,786 video views. The fourth place is occupied by Katy Perry, the California-based singer, with 25,800,000 subscribers and 18,536,223,660 video views. The fifth-place again goes to another singer from Pennsylvania, Tailor Swift with 27,000,000 subscribers and 18,024,520,390 video views.


Now, coming back to the question…should you be using YouTube to market your business? Of course, it’s an emphatic yes! When studies say that 95% of internet users watch YouTube, you’re missing out on incredible opportunities if you don’t include video marketing in your digital marketing mix.

Recent research also reveals that YouTube has compelled 6 out of 10 people to give up TV shows, it’s time to jump on the YouTube wagon. Build your video marketing strategy with us.Video productionandYouTube advertisingare two of our fortes and we’ve been offering these niche services ever since we discovered their enormous potential for business growth. As adigital marketing agency operating in Dubaifor more than 21 years, we can assure you that YouTube can help your brand build a solid presence online. If you need help with anything related to YouTube, let us know. Not only for YouTube, but you can also seek our assistance in areas such asweb design services,SEO services,web development,ecommerce web developmentandanalytics.

Disclaimer:GMI acknowledges that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented on this infographic. The information represented is based on information researched from various sources on the internet. We are not liable for any errors, financial loss, or damages of any kind that may result from the use of, or reliance on, the information herein.

Frequently Asked Questions

1. How many videos are on YouTube in 2022?

In 2022, YouTube has hosted over 694 hours of video spread across 800 million videos. These videos are shown among the 37 million channels on this platform.

2. What Youtuber has the most subscribers in 2022?

T-Series, a musical network in India, has the highest number of subscribers in 2022. 213 million YouTube viewers follow this channel. It is followed by YouTube movies with 150 million subscribers.

3. Which is the longest video on YouTube?

The longest YouTube video which totals 571 hours, 1 minute and 41 seconds has been created by Jonathan Harchick. It consists of a slide show that shows photographs of Harchik’s trip to Chile.

(Visited 1,312 times, 1 visits today)

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YouTube Statistics 2022 [Users by Country + Demographics] (2024)


Which country has most YouTube users 2022? ›

Countries with the most YouTube users 2022. As of April 2022, India was the country with the largest YouTube audience by far, with approximately 467 million users engaging with the popular social video platform. The United States followed, with around 247 million YouTube viewers.

What demographic uses YouTube the most? ›

YouTube Gender Demographics
  • 82% of U.S. adults who identify as male report using YouTube. ( Pew Research)
  • 80% of U.S. adults who identify as male say they use YouTube. ( Pew Research)
  • 45.8% of YouTube's total advertising audience identifies as female. ( Hootsuite)
  • 54.2% of YouTube's total advertising audience is male. (
5 Aug 2022

How many users are there on YouTube 2022? ›

YouTube is one of the world's top social platforms, but just how many people use YouTube today? Based on its global advertising audience reach numbers, YouTube has at least 2.476 billion users around the world in July 2022.

How do you check YouTube viewers demographics? ›

The Audience tab in YouTube Analytics gives you an overview of who's watching your YouTube videos and insights on their demographics.

Which country people watch YouTube most? ›

YouTube Penetration
RankCountryYouTube Penetration
#2South Korea94.0%
#3New Zealand93.9%
6 more rows
28 Jun 2022

Which country has highest no of Youtubers? ›

According to the latest data ranking YouTube users by country, India has the largest YouTube audience. Over 467 million people there are active users of the video-sharing platform, and popular genres include comedy, music, vlogs, gaming, and cooking.

What is YouTube's age Demographic? ›

The Most Active Users by Age Are All Across the Board

15-25 years: 77% 26-35 years: 77% 36-45 years: 73% 46-55 years: 70%

Who is #1 on YouTube right now? ›

The Indian music video channel T-Series is the most-subscribed YouTube channel, with 225 million subscribers as of September 2022.

How many YouTube users are there in the world? ›

YouTube annual users 2010 to 2021 (bn)
YearUsers (bn)
8 more rows
6 Sept 2022

How popular is YouTube now? ›

As of 2022, YouTube has over 2.3 billion monthly active users. Over 500 hours of video are uploaded to YouTube every minute. Global YouTube watch time now tops 250 million hours every single day. Roughly 5 billion videos are watched on YouTube every day.

What YouTube video gets the most views 2022? ›

Music videos and content for kids still top the charts of most-watched videos ever. When we look at the most watched videos on YouTube in 2022, every single video in the top ten is either a music video or a children's song.

How do you check YouTubers Analytics? ›

From viewing how well a video performs to subscribers' gender and location, YouTube Studio is the one-stop-shop for YouTube analytics.
  1. Log in to YouTube Studio. Sign in to YouTube Studio, then click on the Analytics tab on the left sidebar.
  2. View your YouTube analytics.
28 Jul 2022

Does rewatching a YouTube video count as a view? ›

YouTube's views aren't unique; replays and re-visits are counted in the view count. You can see your number of unique viewers in your YouTube analytics dashboard.

How true is Socialblade? ›

If you are going on the social blade to look for the stats of a YouTuber then it's 100% accurate and will tell you in detail stats about the YouTuber.

Which type of videos are most viewed on YouTube? ›

10 Most Watched Categories of YouTube Videos
  • #1 Music video. Music videos are always the most popular content on YouTube. ...
  • #2 How-to (Tutorial) Let's just all admit that we've all been there. ...
  • #3 “Top” list. ...
  • #4 Commentary. ...
  • #5 Educational. ...
  • #6 Comedy. ...
  • #7 Reaction and Challenge Videos. ...
  • #8 Docuseries.
14 Feb 2022

Does China use YouTube? ›

Countries where access to YouTube is currently blocked

Since then, YouTube has been inaccessible from Mainland China. However, YouTube can still be accessed from Hong Kong, Macau, the Shanghai Free Trade Zone, specific hotels, and by using a VPN.

What kind of content is most effective on YouTube? ›

According to the Youtube Creators Academy, a few of the most popular youtube video topics include:
  • Entertainment.
  • Food.
  • Gaming.
  • Beauty and Fashion.
  • Music.
  • Sports.
  • Science and Technology.
  • Travel.

Which videos attract the most subscribers? ›

If so, here's a handy list of ten types of video content that will attract more views.
  1. Product Videos. Product videos create an emotional connection between a product and consumers. ...
  2. Interviews. ...
  3. Explainer Videos. ...
  4. Testimonials. ...
  5. Tutorial Video Content. ...
  6. Reviews. ...
  7. Vlogs. ...
  8. Webinars.
10 Jun 2022

Who is the most popular YouTuber in history? ›

Ever since the first YouTube most-subscribed list was added on April 28, 2006, ten different channels have officially become the most-subscribed on YouTube. Since April 14, 2019, T-Series has been the most-subscribed channel, with PewDiePie being the most-subscribed YouTuber.

Does your location affect your YouTube views? ›

No, the location of your channel does influence who views your YouTube videos together with the language of your channel and the language of your videos.

What YouTube video gets the most views 2022? ›

Music videos and content for kids still top the charts of most-watched videos ever. When we look at the most watched videos on YouTube in 2022, every single video in the top ten is either a music video or a children's song.

Who is #1 on YouTube right now? ›

1. PewDiePie — 108 million subscribers.

How many YouTube channels are there in India 2022? ›

As of 2022, there are more than 51 million YouTube channels out there. The number of channels is growing strong: last year it grew by 36%. People all around the world are creating a YouTube channel, and uploading 500 hours of video every minute. Each animal stands for a certain number of YouTube subscribers.

How many people are in the world in 2022? ›

The global population is projected to reach 8 billion on 15 November 2022, and India is projected to surpass China as the world's most populous country in 2023, according to World Population Prospects 2022, released today on World Population Day.

What YouTube content is in demand? ›

The top four content categories watched by YouTube users are comedy, music, entertainment/pop culture, and "how to."

How many subscribers do you need on YouTube to make money? ›

Do you need 1000 subscribers on YouTube to get paid? Yes. You need a minimum 1000 subscribers and at least 4000 watch hours in the past 12 months to be eligible for the YouTube Partner Program – which is necessary to get paid by YouTube.

Which videos attract the most subscribers? ›

If so, here's a handy list of ten types of video content that will attract more views.
  1. Product Videos. Product videos create an emotional connection between a product and consumers. ...
  2. Interviews. ...
  3. Explainer Videos. ...
  4. Testimonials. ...
  5. Tutorial Video Content. ...
  6. Reviews. ...
  7. Vlogs. ...
  8. Webinars.
10 Jun 2022

Who has a billion views on YouTube? ›

Most popular YouTube videos based on total global views as of September 2022 (in billions)
CharacteristicNumber of views in billions
"Despacito"- Luis Fonsi featuring Daddy Yankee7.97
"Johny Johny Yes Papa" - LooLoo Kids6.46
"Shape of You" - Ed Sheeran5.8
"See You Again" - Wiz Khalifa featuring Charlie Puth5.63
6 more rows
22 Sept 2022

Who has the most 1 billion views on YouTube? ›

The billion-view mark was first passed by Gangnam Style in December 2012. On January 13, 2022, Pinkfong's "Baby Shark" became the first video to hit 10,000,000,000 views.

How many videos have a billion views? ›

So far 222 videos have reached over one billion views, 44 videos have reached two billion views, 16 videos have reached three billion views, 6 videos have reached four billion views, 3 videos have reached five billion views, and 2 videos have reached seven billion views, both being Despacito and Baby Shark.

Who is the best girl YouTuber? ›

Top 10 Female YouTubers in 2022 [Lastest]
  • Liza Koshy. 17.3M subscribers. ...
  • Rclbeauty101. 14.4M subscribers. ...
  • Lilly Singh. 14.6M subscribers. ...
  • Zoella. 10.8M subscribers. ...
  • Wengie. 13.7M subscribers. ...
  • Bethany Mota. 9.58M subscribers. ...
  • Lindsey Stirling. 13.4M subscribers. ...
  • Rosanna Pansino. 13.9M subscribers.
1 Sept 2022

Who is India's No 1 YouTuber? ›

01 – Ajey Nagar (CarryMinati)

Carryminati is a very popular YouTuber of India. His real name is Ajey Nagar. Born on 12th June 1999, he is known for his roasting videos, comedic skits, games streaming and reactions to various online topics, His first Youtube channel was “STeaLThFeArzZ”, but that didn't work.

Which type of videos are most viewed on YouTube? ›

10 Most Watched Categories of YouTube Videos
  • #1 Music video. Music videos are always the most popular content on YouTube. ...
  • #2 How-to (Tutorial) Let's just all admit that we've all been there. ...
  • #3 “Top” list. ...
  • #4 Commentary. ...
  • #5 Educational. ...
  • #6 Comedy. ...
  • #7 Reaction and Challenge Videos. ...
  • #8 Docuseries.
14 Feb 2022

Which race is the largest in the world? ›

The world's largest ethnic group is Han Chinese, with Mandarin being the world's most spoken language in terms of native speakers.

What are the 10 countries with the largest population? ›

The top 10 most populous countries are: China, India, United States, Indonesia, Pakistan, Nigeria, Brazil, Bangladesh, Russia, and Mexico. Data is from World Population Review (2022).

How many girls are there in the world 2022? ›

If the population of China and India is excluded, there are more females than males in the rest of the world. The sex ratio at birth is 107 boys per 100 girls. With 106.6 boys per 100 girls (0-14 age group), there are 1,027,845,065 or 1.03 billion boys and 964,136,954 or 964 million girls worldwide.

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