KFC is a fast-food restaurant concentrating on fried chicken. Now, KFC has more than 18,000 outlets in 115 countries throughout the globe. KFC's vision is to be the leading integrated food services group in the world based on consistent quality products and exceptional customer-focused service. Its mission is to maximize its profitability, improve shareholder value, and deliver sustainable growth year after year.
The brand name of KFC affects numerous people everywhere in the world, and it is an excellent chance for KFC to earn added consumers by utilizing their logo and brand name. According to Yum chairman and chief executive David Novak, "A brand's culture could both drive you ahead, or it can keep you behind." There was a time several stores closed, and industry rankings dropped. Besides, the company had sailed away from the brand's core values. Offering substantial changes to go back to those origins can be troublesome, but that's what KFC is doing. Kevin Hochman, KFC Brand President, and Chief Concept Officer told QSR magazine, "When Kentucky Fried Chicken did its best and became the most active, the colonel and his values were at the core of everything we did. Those values are crucial to what does Kentucky Fried Chicken so famous."
But the current image for fast-food is a little dated. It does not have a desire and a present perception that describes to younger consumers or people who continue looking for a healthier lifestyle." KFC regularly take care of their customers with the best food and dining experience in the quick-service restaurant business. KFC suggests a diversity of menu items with low fat, low-calorie options, which is a suitable theme and best solution for a wholesome lifestyle.
Youthful energy, apparent differences, and reduced linework made the colonel more enthusiastic, dynamic, and modern. He was only 65 when he began the franchise, and today's 65 years old are staying energetic, and seeming young is what the logo displays. A more significant smile also makes the colonel seem more familiar and welcoming, attracting every consumer to check by for a meal.
