Here are the most popular perfumes of the moment (2024)

The ranking of the most popular perfumes on social media

The website Hey Discount has established a ranking of the most popular perfumes in 2022. To arrive at the top contenders, they relied on Google search data and social media figures to reveal which perfume collections were most loved this year.

This is how the site was able to determine that Baccarat Rouge 540 by the Maison Francis Kurkdjian tops the most popular perfumes list, with more than 100 million views on TikTok and a score of 9.52 out of 10. This perfume, with notes of amber and blood orange, took the internet by storm with just under six million Google searches and a little more than 200,000 posts on Instagram alone.

Second place goes to Sauvage by Dior, considered one of the sexiest perfumes in the world for men. With fresh, spicy scents, it got an overall rating of 9.25 and was voted the most viewed cologne on both TikTok and Google.

Chanel No. 5, Coco Chanel‘s first and most iconic fragrance, takes third place on the podium with a score of 8.85 and 30 million views on TikTok. Its top notes of aldehydes and ylang-ylang give a powdery scent to this classic perfume which, despite the years, remains a worldwide favourite.

The top 10 of the most popular fragrances

1. Baccarat Rouge 540 by Maison Francis Kurkdjian
2. Sauvage by Dior
3. No. 5 by Chanel
4. Miss Dior by Dior
5. Aventus by Creed
6. Black Opum by Yves Saint Laurent
7. Shalimar by Guerlain
8. Acqua di Gio by Giogio Armani
9. Flowerbomb by Viktor & Rolf
10. CK One by Calvin Klein