Publicado el 23/03/2011 - Actualizado al 15/03/2024 · 1 min read
En 1893, un joven farmacéutico de Carolina del Norte, llamado Caleb Bradham, empezó a experimentar con diferentes bebidas sin alcohol. No era extraño que los farmacéuticos de la época comerciasen con bebidas refrescantes creadas por ellos mismos. Su bebida que más se popularizó fue la que el llamaba “Brad’s drink” de agua carbonatada, azúcar, vainilla, aceites, pepsina y las nueces de cola.
En 1898, Caleb compró el nombre comercial “Pepsi Cola” por 100$ a un competidor que había ido a la quiebra.
Parece que fue un vecino de Bradham el artista que diseñó el primer logotipo de la bebida.
La popularidad instantánea de esta bebida llevó a Brad a centrar todo su negocio en este producto.
A lo largo de la historia, Pepsi ha sufrido numerosos cambios, de imagen, de packagind, de estrategia… Y ha sido una de las marcas más publicitadas. A continuación podemos ver los cambios que ha sufrido su marca gráfica a lo largo de estos más de 100 años.
Via Codigo Visual
Actualización 29/03/2023
El logo de Pepsi se renueva. Después del último diseño, de 2008, con su símbolobarrigón, la marca recupera en su identidad el corte clásico.
En la nueva composición integra de nuevo el nombre dentro de del círculo y en mayúsculas. Una singularidad formal que ha acompañado al logo de Pepsi entre 1950 y 1986, y más concretamente en la década de los 90, desde 1987 hasta 1997.
[ver la noticia al completo aquí]
Aprende branding avanzado con nuestros cursos online
La clave de una buena identidad visual no es solo que tenga buen aspecto, sino que también transmita el mensaje adecuado y refuerce la identidad de tu marca. Para ello, es importante tener en cuenta aspectos como la teoría del color y la tipografía, la fotografía o la composición para garantizar que el producto final parezca actual y fresco. De esta manera, pieza a pieza, se crea un código visual que hace reconocible a la marca en cualquier situación o contexto. En su curso, Óscar Bodí nos cuenta cómo conseguir precisamente esto a través del código visual.
FAQs
The Globe has its origins in the 1940s, when Pepsi unveiled a new bottle cap that featured the script Pepsi wordmark in the white field of a waving tricolor meant as a show of U.S. patriotism during World War II.
Did Pepsi change their logo 2024? ›
The new logo was first unveiled back in March 2023 and rolled out only across North America at the time to coincide with the brand's 125th anniversary. The global launch of the new visual identity is marked by a takeover of iconic landmarks worldwide with larger-than-life digital installations.
What is the full meaning of Pepsi? ›
It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor.
What is the main message of Pepsi? ›
Our mission: Create more smiles with every sip and every bite. By creating joyful moments through our delicious and nourishing products and unique brand experiences. By being the best possible partner, driving game-changing innovation and delivering a level of growth unmatched in our industry.
How much did Pepsi pay for their logo? ›
Why did Pepsi change its logo? Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until now.
Why did Pepsi change their name? ›
In 1898, small-town pharmacist Caleb D. Bradham looked for a name that would better describe his formula -- which he was selling under the name "Brad's Drink." He bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.
Why is Pepsi logo blue? ›
In 1950, the company launched a new bottle cap logo. The logo had blue color for the first time. So, a combination of red, blue, and white in the Pepsi logo evoked patriotic feelings following World War II. During the 1950s, Pepsi marketed itself as a brand with better value.
Does Pepsi still exist? ›
The company has a history of steady growth and stability, having raised its dividend each year for more than 50 years, making it what's known as a dividend king. As of 2023, PepsiCo brands—present in over 200 countries—serve over a billion customers each day.
Which came first Pepsi or co*ke? ›
co*ke was the first soda ever created back in 1886. Then, in 1898, a rivalry that would span decades was born as soon as Pepsi hit the market. Today, each brand has a strong and distinct presence thanks to individual marketing strategies that make them obviously different from one another.
Is Pepsi owned by Coca Cola? ›
These includes drinks like Powerade, Innocent smoothies, and Fanta. Stating the obvious, but Coca Cola does not own Pepsi. The two seem like they have been forever locked in a perpetual war to come out on top. At present, Coca Cola is worth $257 billion while Pepsi is worth some $246 billion.
PepsiCo owns the Pepsi brand. PepsiCo is a multinational food and beverage company that was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. It is one of the largest food and beverage companies in the world.
Why Pepsi or co*ke? ›
Pepsi is approximately 5% sweeter than Coca-Cola. That's why Pepsi tends to win the head-to-head taste-offs like the famous “Pepsi Challenge.” When offered a sip, people choose the sweeter drink. But when choosing a drink to enjoy with a meal or a snack, a majority of people choose Coca-Cola.
Do co*ke and Pepsi taste the same? ›
“Pepsi is sweeter than co*ke,” writes Malcolm Gladwell in his book Blink. He goes on, “Pepsi is also characterized by a citrusy flavor burst, unlike the more raisiny-vanilla taste of co*ke.” Those observations are in line with the ingredients. Pepsi contains citric acid, while co*ke does not.
Who is the CEO of Pepsi? ›
Ramon Laguarta is the Chairman of the Board of Directors and Chief Executive Officer of PepsiCo. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.
What is the color psychology of the Pepsi logo? ›
Color Psychology in Action:
The brand's signature red, white, and blue color palette evokes a sense of energy, excitement, and Americana. Research by Pantone suggests that red is associated with action and excitement, perfectly aligning with Pepsi's youthful brand image.
Why is the Pepsi logo red and blue? ›
The 1950s – The Bottle Cap Design
In 1950, the company launched a new bottle cap logo. The logo had blue color for the first time. So, a combination of red, blue, and white in the Pepsi logo evoked patriotic feelings following World War II. During the 1950s, Pepsi marketed itself as a brand with better value.
Is the Pepsi logo document real? ›
The work in progress document was allegedly created by New York-based brand consultancy agency Arnell Group, and was leaked by an "industry insider" on Reddit in 2009. The whole thing is so ridiculous that some believe it's a hoax. The 27-page document starts relatively normally.
