TikTok was launched in the US in 2018 and can now boast nearly 80 million users, with over a billion worldwide, making it one of the fastest growing social media platforms. To help keep short-form video creators on its app, the company set up a Creator Fund in 2020 that distributes money based on certain conditions. Creators can also accept virtual gifts from fans during TikTok LIVE videos. But the influencers on the site make far more through sponsorships.
In December, TikTok announced an additional way that creators could monetize their content on the site, receiving money directly from viewers even when they are not livestreaming. The company has created a new “Creator Next” portal which will organize all money-making avenues in one place.
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How do creators make money on TikTok
Before TikTok set up the Creator Fund, TikTokers had to rely on deals and sponsorships they secured outside of the app. However, they need to have a minimum of 100,000 followers to participate and only the most popular creators could hope to make serious money through the fund. The platform also let creators receive virtual gifts called Diamonds while they were broadcasting TikTok LIVE videos. TikTokers could then redeem those Diamonds for money.
Now, though, TikTokers can receive virtual gifts even when they aren’t livestreaming and also get money straight from the viewers as Tips. TikTok will not take a cut of the Tips but those sending the money pay a small processing fee. The app avoids Apple’s App Store in-app purchase fees and 30 percent commission for in-app purchases by using its own payment provider Stripe.
Which creators make money on TikTok?
In order to be able to monetize a TikTok account, personal creators need to meet certain requirements, Business Accounts are ineligible to participate. They need to have at least 10,000 followers to be allowed to sign up for the TikTok Creator Marketplace according to TechCrunch, but can differ depending on region. This will give them the opportunity to collaborate with brands on various opportunities.
Creators must be at least 18 years of age to participate and in good standing with the Community Guidelines. Their content must have a minimum of 100,000 views in the last 30 days in addition to posting three new videos in the same time frame.
Currently, creators in US, UK, Germany, France, Italy or Spain can be invited to participate in the TikTok Creator Marketplace. In the coming months it will be expanded to Canada and Australia.
For a lucky few TikTok creators the sky is the limit
According to SEO Design Chicago TikTokers that qualify for the Creator Fund, those who have at least 100,000 followers, could make between $200 to $1,000 a month. Those with over a million could earn $1,000 to $5,000 and more per month. Viral content creators could potentially make up to a million dollars per post. But unfortunately most TikTokers don't make very much if anything from the Creator Fund.
Business Insider spoke to several TikTokers to get an idea of how much can be made. Personal finance influencer Preston Seo told them that his account makes about $9 to $38 a day on average. With his 2.1 million views he got less than $1,700 from the Creator Fund over a five-month period. To supplement their income TikTokers make brand deals and promote songs on their accounts. In the case of Seo, he earns $600 per sponsored post.
The amount a TikToker gets paid doesn't always correlate with the number of followers. Earning money from the platform is more about how an influencer markets their own brand, how much sponsors are willing to pay them to promote a product and merchandising. Here are Forbes estimates for the top five TikTok earners in 2021.
Charli D’ Amelio: $17.5 million with 133 million Followers
Dixie D’ Amelio: $10 million with 57 million Followers
Addison Rae: $8.5 million with 86 million Followers
Bella Poarch: $5 million with 87 million Followers
Josh Richards: $5 million with 26 million Followers
Kris Collins: $4.75 million with 42 million Followers
Avani Gregg: $4.75 million with 39 million Followers
Based on those numbers, the median salary for TikTok influencers is somewhere between $15,000 and $25,000. Just under one-third of influencers are making a full-time salary. If you're wondering where all this money for influencers is coming from, keep reading as we break down how TikTok creators monetize their content.
According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.
The 19-year-old American social media sensation started posting TikTok viral dancing videos when she was 15, and has since taken over the internet as one of the most popular teenagers in the world.
Charli D'Amelio tops the list as the highest-paid TikTok influencer of 2022. Forbes has included her twice in a row in their list of the Top 7 Highest Paid TikTok Stars. She started posting dance videos on TikTok in June 2019 which soon went viral.
The TikTok Creativity Program Beta (formerly known as the Creator Fund) is TikTok's program that pays users for creating engaging content. The more engagement your videos get, the more TikTok pays you. TikTok wants users to stick around (to make advertising money), and they'll pay creators who help in that mission.
As a creator, once you have at least 10,000 followers and at least 100,000 video views over the last 30 days, you have the potential to start earning money.
The TikTok Creator Fund rewards creators for their content, while TikTok Live allows real-time interaction and the receipt of virtual gifts that can be converted into cash. Affiliate marketing on TikTok can earn you a commission for every purchase made through your affiliate link.
Typically TikTok will show your videos to 500-600 viewers. If you get views from 70% of that audience, your video is rated as viral. Remember, even a 1-second view counts. Knowing how to get TikTok views starts with knowing how to create engaging content.
As of March 2024, Zhang's personal wealth was estimated at US$40.2 billion, according to Bloomberg Billionaires Index (US$43.4 billion, according to Forbes), making him the second-richest person in China, after Zhong Shanshan.
Khaby Lame is now the official king of TikTok. The short-form comedy video virtuoso now has 142.8 million followers on TikTok, which puts him above previous top TikTok creator Charli D'Amelio (who currently has 142.3 million). Lame was born in Senegal and his family moved when he was a 1-year-old to Chivasso, Italy.
According to Statista, the person with the most followers on TikTok is Senegalese-born Khaby Lame (154.8M). Living in Italy, he has been making people laugh with his hilarious reaction videos since the beginning of the Covid pandemic in 2020.
Tik tokers earn around 2 to 4 cents per 1,000 views. This translates to an earning between $20 to $40 once your video has gained 1 million views. A viral video with 10 million views costs around $200 to $400 from the creator's fund. Every TikToker earns uniquely, and their earnings depend on various factors.
TikTok does not directly pay creators to produce and upload videos. TikTok does offer funding for creators in the form of the TikTok Creativity Program. Still, payment varies based on factors like the number of video views, engagement rates, and the authenticity of users engaging with the post.
As of Apr 20, 2024, the average monthly pay for a Tiktok in the United States is $4,164 a month. While ZipRecruiter is seeing monthly salaries as high as $8,250 and as low as $917, the majority of Tiktok salaries currently range between $2,916 (25th percentile) to $4,958 (75th percentile) across the United States.
TikTok uses its Creator Fund to encourage popular TikTokers to keep creating engaging content. As a creator, once you have at least 10,000 followers and at least 100,000 video views over the last 30 days, you have the potential to start earning money.
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